Research and Development

Demera Media and Communication Service Private Limited Company (DMCS-PLC) has a vision of becoming a pre-eminent organization to conduct and disseminate research in the areas of media, art, and communication in Ethiopia. Our understanding of science and technology is crucial to our well-being as a society. However, research shows that citizens see the same things via different lenses. Demera emphasizes that research should proactively respond to the problems of the nation at large and the problems of different organizations. 

Research Areas: 

  • Strategic Communications, Marketing communications
  • Brands
  • Media effects
  • Cross-cultural communications
  • Advertising, consumer psychology/behavior
  • Civic-Engagement
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